If there's one type of company that knows how exactly to rebrand, it's an unsuccessful MLM following a career-ending scandal breaks out.
In this industry, oahu is the oldest (and most obvious) trick in the PR book. But only a little scandal never hurt anyone, right?
Ava Anderson has bounced right back from a run-in with the USDA in the form of a brand, shiny new MLM: Pure Haven Essentials.
Make sense? In any event, here's the total review on Pure Haven Essentials.
Overview
Pure Haven Essentials is just a rebranding of Ava Anderson, which shut down after multiple USDA investigations into the business that found toxic chemicals in their products…despite their slogan being “quality products without harmful chemicals.
Not only that, but they had been marketing their essential oils as “organic” in violation of USDA rules and regulations.
Well, the business wasted no time. They shut down on January 26 2016, and re-launched on February 12 ( 3 weeks later) as Pure Haven Essentials.
Now they're already back at claiming to be USDA Organic Certified. Luckily, this time it seems to be legit, and they already passed a pretty rigorous audit done by Oregon Tilth Certified Organic.
Their application to be area of the Direct Selling Association is still pending.
Since re-launching they seem to possess replaced their leadership more than once. Joe Ochoa was announced as their latest CEO in May of 2016. Before that, he co-founded and ran South Hill Designs, a $30 million direct sales company, for almost 4 years.
According to his LinkedIn profile, he's only their interim CEO, so it looks like the business is still in a significant transition period and probably won't be stable for a while. The CEO himself states that Pure Haven Essentials is “in distress as a result of sudden departure of family ownership.
However, he's already bumped their revenue up from $15 million to $20 million, which counts for something. Maybe he is able to turn the business around.
How much does Pure Haven Essentials cost?
It costs $99 to join and buy the Pure Havens Essentials Business Kit, including a handful of products which can be sold.
Additionally, you should do at the very least $300 PV per month to keep active https://www.scamrisk.com/pure-haven-essentials/.
Recap
Overall, they've got a legit compensation plan. Not just can it be transparent and quite simple, however it clearly focuses some attention on personal product sales and not merely recruitment. The truth that even the best rankings have to help keep selling $1,000+ in product monthly means that this MLM is less scammy than many.
Run-ins with the USDA before regarding toxic ingredients are pretty alarming, though. Hopefully they've got that taken care of completely, but it's still only a little early to say.
But you've GOT to build up a HUGE downline to do well in virtually any MLM, and that's hard enough to do at very well-established companies with perfect records.
Trying to do it at a company with a massive red mark on their record could be nearly impossible.
But if you prefer automated ways to create passive income, there are better ways.
